What is the method of qualitative research? Introducing its advantages, differences from quantitative research, and how to conduct it.
A detailed explanation of the information, advantages and disadvantages that can be obtained, and the main methods!
As consumers' lifestyles become more diverse, understanding consumers has become essential for providing valuable services and products. Market research is broadly divided into two categories: "quantitative research" and "qualitative research." In this article, we will explain each research method so that you can choose the appropriate one according to your research objectives. *For detailed content of the article, please refer to the related links. For more information, feel free to contact us.*
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